A Story of Change: Mira's Cafe

First-time owner and operator of only one gaming parlor, Ken of Mira's Cafe started working with one of the largest terminal operators in Illinois. With promises of a smooth set-up and the right kind of support, Ken thought all would go well. But after 3 years Ken was struggling with a Relationship Manager was not able to provide the same support to his location because he needed hand-holding, was not an owner of 10+ locations, and still did not have a clear and effective branding and marketing strategy to help his location be successful and grow his Net Terminal Income.

Ken started researching new terminal operators and after 4 months of vetting and meetings, he chose to move forward with Lucky Lincoln Gaming. Switching terminal operators was a huge change; it came with stress and uncertainty. But within just two months of working with Lucky Lincoln Gaming, Ken saw the highest ever recorded Net Terminal Income for his location. 

The Lucky Lincoln Gaming team offered Ken the type of support and attention he needed to be successful. Their unique approach had Ken and Mira's Cafe up and running within 6 hours of pulling the prior terminal operator's machines. The team was also able to offer:

  • A new marketing and branding strategy 
  • The right mix of machines based on location and clientele 
  • Dedicated and customized support 

Ken and the Lucky Lincoln Gaming team set a Net Terminal Income goal that was crushed in under 2 months time; Mira's Cafe is now competing with gaming parlors that have multiple locations, the very locations that were prioritized by his first terminal operator.

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Miras cafe

 

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